Sellers can refine these, if they want to, or they can directly submit the automatically generated content to the Amazon catalog. To get started, sellers only need to provide a brief description of the product in a few words or sentences, and Amazon will generate high-quality content for their review. The new capabilities use large language models (LLMs), a type of machine learning model specifically trained on large amounts of data that can recognize, summarize, translate, predict, and generate text and other content, to build more comprehensive product descriptions. Amazon is making new generative AI capabilities available to sellers to simplify that process, reducing the need to enter many pieces of specific product data to just one step. Creating compelling product titles, bullet points, and descriptions has previously required significant work for sellers.
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